How to increase and retain your customer base

Whether you are a small family business or a large corporation, surely you have the budget to send a newsletter to your clients and leads. This is a very simple way to let them know that you are willing to provide valuable content for free and earn their trust.

Don’t know where to start? These are some of the essential keys to a good newsletter:

1) Offer a free newsletter

  • Choose the right content . Here is the key for your newsletter to be of interest and for users to read it more than once. Find topics that may be relevant to your audience while helping them better understand your business and how you can respond to their needs. The newsletter is also a good way to publicize the articles you publish on your blog or the videos of your brand.
  • Take care of the design . Although readability is above all else, you should not neglect your corporate image. Something as simple as choosing colors and fonts that are in line with your brand will help reinforce branding. And of course, it is essential that the design is 100% responsive.
  • Pay attention to the matter . You only have a few seconds to get the recipient to open the email, so its importance is crucial. Test with A/B tests to see what type of texts work best.
  • personalize . To go one step further, create different user profiles in your customer base and customize the content and delivery times based on them.

 

2) Ask for opinions

If you want to increase your customers, you need to know what they think and what they need. And for that, the best way is to ask them directly .

There are many ways to collect opinions from your customer base: launch a short survey for your website visitors, ask questions on your social networks, incorporate polls after each interaction… If you want to deepen the answers, you can offer some incentive for completing the survey, such as free samples or content.

For this strategy to be successful, you need a bit of planning. The first thing you have to know is what you intend to measure: the impression of users on your website, the possible impact of launching a product, general customer satisfaction… Based on this, design the questions to make them as accurate and intuitive as possible. Don’t forget to give the option to expand the answer with comments, and try to be as succinct as possible: the quicker the survey is to fill out, the higher the chance that users will complete it.

This strategy usually works because people love  TR Numbers to feel heard and give their opinion. As a complement, in addition to “fishing” for opinions with your surveys, you can also “hunt” for comments about your brand and your company on social networks, opinion pages and other sites.

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