If you have been in the world of digital marketing for a long time , surely you have heard a lot of times that ” content is king “. And the fact is that it is still true.
If you’ve been blogging for a while, it might be a good time to do a content audit and update older articles, for example, with new data and metrics. You can also take the opportunity to curate content, for example, by collecting the best posts on a specific topic.
But beware: content marketing lives not only from blogs, and more so in these times. Go ahead and give your strategy a spin by incorporating podcasts, videos, interactive content or collaborations with influencers . You will surely not regret it.
5) Thoroughly examine your social networks
As a brand’s digital marketing strategy evolves over the years, it is common to accumulate channels on social networks without really knowing why. But not all of them contribute to achieving your goals.
Therefore, if you are looking to improve your conversion rate , it may be time to take a good look at your social media channels and discard the ones that bring you less benefits.
Above all, the idea is that you do not stay with inactive Bulgaria Email List channels: if you are on a social network, it is to update it. Write down these recommended frequencies:
- Facebook : 1 update per working day.
- Twitter : 2-3 updates per business day.
- Instagram : 1-2 wall posts a week. With Stories you can be more flexible, since they disappear after 24 hours.
- LinkedIn : 1 publication per week.
What is a cookie?
A cookie is a small file sent by a website and stored in the user’s browser so that the website can check previous browser activity. Thus, it is possible to identify the user who visits a website and keep a record of their activity on it.
Cookies have their origin in 1994, when a Netscape employee TR Numbers set out to create an e-commerce with a shopping cart that stored the user’s favorite items. To avoid consuming a lot of server resources, he decided that the best way to manage it was to save the information on the user’s computer… and as they say, the rest is history.
