The ultimate goal of a good PR strategy is to create a personal relationship with journalists. We must get them to think of us when they publish topics related to our activity . To do this, there are several actions that can help us:
- Follow them on social networks and interact with them
- Attend media events and take the opportunity to introduce yourself
- Call them from time to time, for example, if you are going to publish some powerful content or are preparing some action with media
- If you launch a study or report, you can always organize a breakfast with the press to tell them first-hand about the most relevant data.
- If you organize an event, summon the press as well, the more noise we generate the better
Although it is difficult to quantify the economic return of impacts in the press, being in the media brings many benefits . Being in public opinion will help you gain visibility , you will reaffirm your position among those who already know you and you will reach new audiences. Your company will gain prestige and credibility . Your merits and activity will be publicly recognized by a third voice that endorses your work. Therefore, your reputation will improve and you will rise as a leading company in your sector.
1# News from Facebook
Facebook has announced that as of August 1, 2019, it will remove a series of parameters on company pages on the platform . Parameters that will Colombia Email Address no longer be available on Facebook include Company Overview, Bio. Affiliation, Personal Interests and more, according to a Tweet from social media consultant Matt Navarra.
It is true that the number of people who do not read these parameters is high, and Facebook has realized this
The American company recommends its users to add all the information they want to share in the description of their page . But as we already kno. The more information on our Facebook page, the better matchmaking results with other users.
Now, companies with profiles on the platform will have TR Numbers to reduce the information in their description. Do we really need to see the personal interests of our company? Does Biography Matter That Much? Or is it just a variation of the company description?
When you approach it like this, the changes begin to make sense. But it is another element that you should consider in the marketing of your Facebook page. They may want to reduce unnecessary data and avoid information that is not important to businesses and users.
