An internet meme is a concept, idea, situation or feeling that is express through virtual media . Gifs and images with texts are two well-known types of memes, but they can also take the form of videos, songs, audios …
A meme is quickly replicat through social networks, but it also evolves as it spreads. For example, a meme can consist of an image to which users add their own text.
The concept of a “meme” was first defined in 1976, and the first modern meme is believed to have been the “Dancing Baby” that appear on the Ally McBeal series in the mid-1990s. But it is in the last 10 years, with the advent of social networks, when this phenomenon has experienced a real explosion.
How to use memes in your digital marketing
The use of memes by brands is known as memejacking . Given the high virality of this type of content, it makes sense for brands to take advantage of it to increase their reach. In addition, it is a type of content that can be creat in just a few minutes and at a very low cost.
But memes are a double-edg sword, and misusing them can Burkina Faso Email List be a blunder. We tell you the secrets of memejacking:
- First of all, think about the general tone of your company and if memes are really a good resource for it, since they are humorous and informal by definition. A traditional bank or an insurance company may not be the most appropriate candidates, while a soft drink brand that targets a young audience is.
Understand the meme
- you are going to use. Memes are simply an image or video with a funny text and that’s it, right? Well no. Many memes have a long history and come from very specific contexts, which may make them inappropriate for your brand. So before you jump in, do your homework and do some research on “know your meme” sites to be sure of what you’re doing.
- Take advantage of the right moment . By definition, memes TR Numbers are ephemeral. Although there are some exceptions that have been with us for years (such as the famous “keep calm…”), they usually have their moment of glory and then quickly go out of style.
And remember: memes can help you get notic and gain followers and reach quickly. But if you want to show your authority and get quality traffic in the long term, you should invest in creating your own content and try to make it go viral. Luck!
