When we use the concept of brand community, we are referring to a group of people who identify with what your brand represents and contributes to them through its messages, the information it shares, and of course, your products. In other words, the members of your community find added value by being part of it , and therefore, they feel part of the family of your brand.
The real challenge to create a solid brand community is to find this added value to offer our followers, and that can increase the attractiveness of our brand. By defining that value we will be able to generate this sense of belonging.
Advantages of creating a brand community
- Make your brand known and gain visibility
- Show your brand identity and the values it represents
- Customer loyalty
- Provide personalized customer service and create a space for dialogue with our users
- Show our products and know the Saint Kitts and Nevis Email List opinion of users about them
- Search for new collaborations
- Active listening, know what is said about your brand
- Improve your positioning
- Attract new customers
- Advise users in the moments of truth of the purchase funnel
- Attract more traffic to our website
- Earn brand reputation
What does it communicate?
#2 Be clear about your buyer persona
Who are you looking to attract? In order to know our buyer, we must create a semi-fictional representation of our ideal consumers. The buyer persona includes a psychological and social profile of our ideal customer. The more complete your profile is, the more effective our marketing strategies will be . The ideal is to know everything about him, from his concerns to his influences. Knowing our ideal client from head to toe will allow us to know exactly what we can offer them at the community level.
#3 Encourage engagement within your community and listen to it
You can do this by asking questions, running contests, or asking for feedback. Anything that can help users communicate with each other and with our brand directly will foster a sense of belonging. Also, listening to what our followers are saying will give us indicators of how strong and engaged our brand community is and where we need to improve.
4# Storytelling
We must create catchy titles, and make our stories as TR Numbers emotional and personal as possible so that our community can relate to them. Audiovisual tools such as videos or photos will help us a lot to accentuate the emotional part and increase the chances that the user will identify with the brand.
