eSports or electronic sports are competitive tournaments between video game players . League of Legends, Counter-Strike, Clash Royale or Fortnite are some of the most popular.
As with traditional sports, these tournaments are broadcast live and have a large audience , attracted by their entertainment potential . Today, an estimated 300 million people around the world follow eSports broadcasts. In 2017. The League of Legends World Final had 75 million viewers, that is, an audience higher than that of the NBA Final.
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3) Adopta un nuevo sistema
Although we may think that videogames have little to do with what we normally call “sports”, experts believe that they are. Before the appearance of eSports, there were already sports with a more mental than physical component. Such as chess or poker. And what’s more, high-level eSports players must take care of their physical Greece Email List condition in order to maintain their performance levels and withstand stress. The inclusion of electronic sports within the Olympic Games has been discuss. Although for the moment it will not be done.
In 2018, IAB Spain carri out a study of electronic sports in our country and came to the conclusion that we are in a consolidating market and in which mobile devices are increasingly important. In short. ESports are here for a while and sports marketing experts should take note.
eSports in sports marketing
In the Unit States alone, it is estimated that eSports will generate 200 million dollars in advertising revenue during 2019. Unlike traditional sports, which are not owned by anyone, electronic sports are always born linked to a brand (the video game company). , which is the one that organizes the tournaments and decides the rules. From there. The possibilities of exploitation in sports marketing are many:
- Influencer Marketing . Elite eSports players have large fan communities, especially through platforms like Twitch or YouTube, so they offer good options for collaboration with brands.
- events . The broadcasts of electronic sports tournaments bring together millions of viewers, which is why it is a privileg environment to put your brand before the eyes of the world.
- Merchandise . Many brands are already taking advantage TR Numbers of the opportunity to launch merchandising and product lines based on eSports and thus connect with a young audience, such as Kellogs or Burger King.
Without a doubt, as the eSports environment gains recognition. We will see more and more collaborations between electronic sports and brands. The best is yet to come!
