The main motivators for this are the increase in revenue, sustainability, the loyalty of existing customers, the acquisition of new customers and the increase in traffic to the physical store or website. recommerce or second-hand trade 4 6 The future of ecommerce: circular fashion Face with the sustainability crisis in the textile sector. Re-commerce and resale are emerging as key trends. Increasing the average number of tim a garment is worn is the most direct way to waste and increase value. These data illustrate the importance of circular fashion for the future of the textile sector: Every second the equivalent of a truckload of use clothing is thrown into landfills or incinerat. Each year 108 million tons of non-renewable resources are use to manufacture clothing. In 2050, the textile industry will account for 25% of the global carbon budget .
Us that we are buying twice as many cloth as in the year 2000 and using only half of them
If everyone bought a second-hand item of clothing this year instead of new, it would save carbon emissions equivalent to half a million cars on the road for a year. Enough energy to light the Eiffel Tower for 141 years. An amount of water that it could fill the Las Vegas fountains 1,140 times and waste the equivalent of the weight of a Austria Email List million polar bears. recommerce or second-hand trade 4 7 Finally. The study highlights the Ellen MacArthur Foundation’s Make Fashion Circular initiative . Which engag fashion industry leaders to drive collaboration and innovation to create a sustainable industry.and extend their life through resale. Rental and other busine model. Ebook 290 digital marketing trends for 2023.
Connect consumers We find ourselves with more and more channels to communicate with users
Online, video on demand, social networks… and the result is that audienc are increasingly fragment. In addition, the increasing number of devic fighting for our attention reduces the reach and effectiveness of brand messag. In the midst of this panorama. The out-of-home continues to be a key medium that TR Numbers surrounds the audience in their day to day. You can connect with them when they are close to the point of sale. More receptive and less distract by other media. According to audience measurement studi. The time that consumers are expos to out-of-home is getting closer to that of television and other media. 2) Increas urbanization As landscap become urbaniz. The trend in OOH is for it to become an increasingly prominent medium for more people.
