A good CTA must enter through the eyes and call the eye to the first. Sometimes, things as simple as finding the right color can dramatically increase conversions.These are some elements to take into account when designing your calls-to-action:
- The readability . Above all, a good call-to-action button has to be clearly read and seen. Usability is above aesthetics.
- The colors and fonts . In general, they should be as much in line with your style book as possible, as this has been shown to increase conversions. Within this line, do not be afraid to experiment with different options to see which one gives you the best results.
- Make it responsive . The CTA button needs to be easily seen (and clicked) on all kinds of devices, otherwise you’ll be exposing yourself to a real bloodletting of conversions and a horde of frustrated users.
3) Think twice about copy
Many times we stay in the “jack, horse and king” with the texts of the CTA, but in reality there is a world of possibilities to discover. Remember that the more you personalize and adapt to the target audience, the greater the chances of success. Here are some ideas to inspire you:
- Look for suggestive verbs , which explain to the Scotland Email List user what they can achieve: for example, “discover” is much more exciting than “more information”.
- Explain the offer : “save X”, “get Y”. You can (and should) use numbers to make the benefit clear and build credibility.
- Use first person texts , such as “I want it!” or “Sign me up now”.
- Keep a tone in line with the rest of your brand.
- Don’t sacrifice understanding for creativity. As with design, readability is important. It’s great to surprise the user, but it should always be very clear what you offer and what you expect them to do.
4) Location is key
As we have already indicated, it is essential that a CTA be highly visible and “clickable”. These tips will help you achieve it:
- Look for premium placements , like the top and center of the page.
- Leave white space around the button to make it stand out more.
- When in doubt, a big button helps draw more attention, as long as it doesn’t throw off the balance of page elements.
- Explore options like pop-ups, but make sure you don’t obstruct navigation .
- If the page has a scroll , a very effective option can TR Numbers be to place the CTA both at the beginning and at the end.
