As you have surely already deduced, the centennials or generation Z are the “little brothers” of the millennials Born between 1995 and 2010, they are a very diverse generation, ranging from elementary school kids to twenty-somethings looking for their first job. But their time is coming: it is estimateM that by 2020. Centennials will account for no less than 40% of consumers.
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These are some of the characteristics that can help us understand them better:
- They are 100% digital natives . The phrase ” digital native ” has been widely abused, but the truth is that this is the first generation that doesn’t really remember a world without internet and mobile phones; in fact, the youngest have already grown up with Facebook, Twitter and smartphones. By contrast. Millennials were young enough to adapt to new technologies without a problem, but they did live at least a few years in the pre-digital age.
- They are less consumerists than millennials . Members of the new digital generations value entertainment and experiences more than objects. In fact, 72% of them consider that having new things is overrated as long as basic needs are cover. They also value fashion less than teenagers of a few decades ago.
- They are not compulsive shoppers . In addition to valuing material things less. They are also more responsible when it comes to acquiring them. Instead of being carrieaway by their impulses, they carefully analyze their purchase decisions, research, compare and, above all, rely on online reviews (95% of them consult them before making a purchase). Regarding their purchasing criteria, most value quality over price.
- They are less idealistic and have more practical sense . If we compare the digital generations with a family, the millennials are like the older brother who has done all the crazy things and the centennials would be the little brother who has punish someone else’s head. Faced with the desire to travel, fulfill themselves and Maldives Email Lists change the world of millennials. Generation Z is much more attach to practical reality. Growing up before the crisis, millennials were raised with the belief that a bright future awaited them, but their little brothers know they had better be realistic.
- They are committ to integration and sustainability . Growing up with the internet has made them easily accessible to people from all over the world and aware of the differences. In addition to this social awareness. The environment and the future of the planet are also important to them.
Centennials on social media
As was the case with previous digital generations , centennials use social networks in a majority way. However. There are some key differences with millennials that we must take into account to adapt our social media plans to them.
They prefer funny content to interactions with friends
When millennials were teenagers, they used social networks to update their statuses and see what’s new with their friends; in short, to strengthen the relationships of your real life. Instead. Generation Z spends more time using social networks as a means of entertainment and content consumption .
For brands, this represents a great opportunity to connect with centennials through the content they consume. But that does not mean that we should insert ads within them. Instead, we must bet on creating content that is capable of standing out from all the noise and that the users themselves want to consume and share.
They use less social networks, but spend more time on them
The number of social media platforms has grown steadily over the past TR Numbers decade, but surprisingly. Ventennials are more reluctant to join than previous digital generations .
According to data from GlobalWebIndex , members of Generation Z use an average of 7 different platforms or social networks. Compar to 8 for the previous generation. Instead. They spend almost 3 hours a day on social media, while millennials only spend 2 hours and 39 minutes.
