In digital marketing we have the privilege of being able to see detailed metrics about what is happening at all times, so there is no excuse not to take advantage of it.
Analyze what is happening at each step of the conversion funnel, from when users visit your page for the first time until they decide to leave their data with you. Thanks to tools like Google Attribution , you can combine data from different channels to get a complete view of your users’ journey.
And if you want to know definitively which options work best, dare to experiment with A/B tests . In particular, I encourage you to try different types of forms (more or less fields, different calls to action…).
4) Track Results
As I’m sure you’ve noticed, the four tips above are actually ways to improve the four basic steps of a lead generation strategy: creating quality content, distributing it in the best way possible, optimizing forms, and measuring results.
Now we only have the final step left: start over! Take the Solomon Islands Email List conclusions you have obtained in point 4 and apply them to create better content. At the end of the process, you will have new insights that will help you become more and more efficient in your lead generation.
3) Make sure your forms are responsive
A well-designed form can make the difference between getting a lead or letting it slip away forever. Of course, you should pay attention to issues such as the position on the page or the number of fields to fill in. But many times the error is obvious: not adapting the form for mobiles.
By now, it’s no secret that much of the internet traffic comes from smartphones. If your form is not easy to fill out on mobile, you will lose a lot of frustrated users.
But it is also that today’s mobiles come in different sizes and the presence of other devices, such as tablets, must be taken into account. In short, what you need is to have a responsive design that is capable of adapting to any screen. It is worth spending time doing usability tests from different devices to make sure everything goes smoothly.
Nor can we forget that in some cases it is not necessary to have a TR Numbers form on your website to generate leads. And it is that there are already specialized ads on Facebook that allow the user to leave their data without having to leave the network. Although I do not advise you to use them to replace all your content marketing, they can be a good complement.
