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Direct marketing or direct marketing is a type of advertising campaign that seeks to provoke an action in a selected group of consumers (for example, an order, a visit to the store or the website of the brand or a request for information) in response to a communication from the marketer. This communication can have many different […]

The maxim “less is more” applies perfectly to metrics dashboards. Sure you have a lot of data that seems relevant to you, but adding it all will create confusion and dilute the main message. Ideally, limit yourself to two or three panels. In the same way, excessive colors can make it more difficult to […]