Consumers who prefer to buy from environmentally responsible brands have gone from 57% in 2013 to 72% in 2018, an increase of 15%. 59% of consumers expect clothing manufacturers to be ethical and sustainable. This fits perfectly with re-commerce , as buying a used garment reduces your carbon footprint by 82%. The Instagram generation . For today’s consumers It is very important to be able to renew their clothes . In fact, 56% of 18-29 year olds prefer clothing stores that have new items every time they visit. recommerce or second-hand trade 3 Home organization ( the Marie Kondo phenomenon). The “Kondomania” has meant a revolution in the closets. Between 2017 and 2019. The average number of items in a consumer’s closet has dropped from 164 to 136. When the Marie Kondo show premiered on Netflix. There was an 80% increase in thredUP resale kits. recommerce or second-hand trade 4 The new buying habits . Consumers no longer think of establishing a lifelong relationship with their garments.
Take into account the resale value of an item before buying it.
This percentage has doubled in the last 5 years. Brands are already creating items specifically with resale (on sites like thredUP) or rental (on platforms like Rent The Runway) in mind. The trend towards temporary use extends to other sectors, for example, real estate (AirBnB) or household items (Ikea). The wardrobe of the future In its study, thredUP has analyzed where the garments in the consumer’s wardrobe come from and what are the future trends. These Azerbaijan Mailing Data are some of their conclusions: Second-hand clothing is on a steady rise. Accounting for 3% of garments in 2008, 6% in 2018, and 13% in 2028. Within 8 years. Second-hand items will overtake fashion items quick. Although they still represent a very small percentage of the total. Subscription services (which send a certain number of garments per month to users based on their preferences) and clothing rental services are on the rise. Department stores are the most affected by the new trends. Since they will lose more than half of their market share between 2008 and 2028 (from 22 to 9%). 72% of second-hand buyers have bought less from traditional stores to focus their budget on resale .
The most popular second-hand products are leather backpacks and bags
Winter coats, leather boots. Overalls and sweaters. recommerce or second-hand trade 4 5 The new model of second-hand digital commerce The fashion industry is evolving towards a circular economy . In which brands have to take second-hand digital commerce customers and suppliers into account. The study highlights the following TR Numbers data on this evolution: 56% of discount store customers would buy more if they were also offered second-hand products. This figure reaches 52% among sustainable fashion buyers and 43% among Amazon customers. Second-hand pop-ups in department stores get consumers to spend 21% more and visit the store 70% more often. 60% of consumers would be more loyal to a brand if it offered a recycling program. Almost 9 out of 10 executives in the fashion sector want to enter resale in 2020 .
