6) Marketing materials
Marketing materials are all the content you use to promote your brand to present and future customers: website, catalogues, cards, banners and much more.
In this section of the business marketing plan, you will be in charge of reviewing which marketing materials you need, which ones are already available, and which ones you need to create from scratch or review. Thus, you will have everything ready to start your actions.
7) Promotion strategy
This is one of the most important sections of your business marketing plan, as it details how you are going to reach new customers .
To do this, you have many options, both Kenya Email List traditional and digital marketing: online advertising, television ads, fairs, press releases, events… Choose the most appropriate for your target audience and think about how you can create synergies between them.
8) Online marketing strategy
Another fundamental pillar of the marketing plan, since on many occasions its importance exceeds that of conventional advertising. Be sure to include these sections :
- Keyword strategy : the terms for which you want to optimize your web page.
- SEO strategy : the actions that you will carry out on your website to improve its search engine positioning.
- Online advertising strategy : here we include both SEM and banners, ads on social networks and others.
- Content strategy : to feed your website, blog and social networks and launch native advertising campaigns.
- Social Media Strategy – How are you going to use social media to attract and retain customers?
To create your digital marketing plan step by step we have this video that will help you go deeper:
9) Conversion Strategy
This section includes the techniques we use to convert potential TR Numbers customers into real customers: improve your sales pitches, include social proof elements on your landing pages, etc.
