One of the basic keys to a good relationship with the client is fluidity . In fact, according to IDC, 67% of consumers and 91% of companies believe that online and mobile services should be faster and more intuitive.
To maintain this fluidity, it is necessary to have regular contact with the client. Once again, think about your personal relationships: if you never meet someone, if you don’t know anything about their day-to-day life, it is inevitable that the relationship will end up cooling down.
Building an ongoing relationship allows you to monitor how the user feels about your brand and head off potential issues before they surface. These ideas will help you keep the spark of your relationship alive:
- After relevant interactions, follow up by phone, email, or social media.
- From time to time, send friendly messages to your customers to remind them that you are still there for them.
- Create valuable content , such as articles or videos, and circulate them through your newsletter.
- Send a monthly email with news from your company, such as product launches, events and interesting content.
5) Earn the trust of your customers
All long-term relationships are built on trust and commitment. If you can get your customers to trust you, they will be much more satisfied and much more likely to stay loyal in the long run. Achieving it is a Cayman Islands Email List matter of integrity and common sense :
- Be sincere, be honest and always keep your word. If you promise something to the customer, you better keep it to the letter!
- Show your good intentions . Trust is often broken because the customer has the feeling that the company wants to take advantage of him, instead of acting based on mutual benefit.
- Be flexible . You already know that the client is always right… and even if he isn’t, sometimes it’s better to give in a little on your terms.
6) Focus on inbound marketing
“Outbound marketing” or traditional marketing is based on going where consumers are and interrupting their day to day to show your products and services. This is the case of the classic television ads, banners or spam.
Inbound marketing turns this marketing paradigm TR Numbers on its head to attract and retain customers. The idea is to get your customers to come to you to start nurturing your relationship with them.
One of the most common strategies to achieve this is to create valuable content that solves the real problems of your potential customers. Through blog articles, videos, ebooks, reports and other content, it is possible to attract users to leave their contact information and become a lead. And a lead can be the beginning of a beautiful friendship.
