In general, users trust small stores more, as they believe that they offer higher quality products and a more personalized service.
Even if your business doesn’t rely on location to sell, leveraging these “small business” values is a good marketing technique . The key is to think of your potential customers as individuals and not just users, and offer them as personalized an experience as possible.
2) Video Marketing
According to a recent Hubspot study , 81% of brands are already doing video marketing . It’s a great way to connect with a young audience and communicate your brand values directly and emotionally.
There are several ways to incorporate video marketing into your content strategy , both through more carefully produced pieces and live videos that show the most human side of the brand. We can also take social video into account, that is, videos specially designed for social networks.
3) Amazon Advertising
When planning your pay-per-click advertising , dare to go beyond Google Ads and Facebook! Amazon’s advertising solution allows both to reach users within the largest shopping portal in the world and to take advantage of their information to connect with them in other places. In addition, the data indicates that this solution will continue to grow and take ground from the advertising giants for years to come.
4) Google Ads
Google Ads is an essential tool for today’s marketer. It is a super complete solution, which allows you to create a wide variety of campaign types (from search ads to remarketing display ) and customize the options to the maximum to get the best results.
If you want to optimize your advertising in Google Ads from there, my Lebanon Email List recommendation is that you focus on improving the quality score of your ads. This metric depends on three factors:
- Keyword Relevance
- Expected click-through rate
- Landing page quality
The better the rating, the lower the cost per click.
5) Sponsorship of events
If you want to sell more , the first step is to be more present in the minds of consumers. Event sponsorship is an excellent way to achieve this and to associate your brand with the values of the event (for example, sports or charity).
Another advantage of this marketing technique is that it allows you to have a presence in a specific location without having to have a physical store.
6) Content Marketing
YouTube videos, GIFs, Buzzfeed articles… the internet is built on content. They are a fundamental element to communicate with your target audience and to structure your marketing strategy around them, especially in the initial stages of the conversion funnel.
Although the contents are not used to generate direct TR Numbers conversions, they have a very important role in growing your potential customer base. If you generate valuable content for users, you will be able to attract traffic to your page, generate brand awareness and position yourself as an expert in your sector.
