1) 85% of the clicks resulting from a search are on organic links. (Source: Unbounce )
2) In September 2018, 65% of Google searches from desktop resulted in a click on an organic link. (Source: SparkToro ).
3) 60% of Google users are unable to identify whether they are viewing a paid ad or an organic link. (Source: Search Engine Watch )
4) Search ads can increase brand awareness by 80%. (Source: Google )
5) 63% of people say they would click on a Google ad. (Source: Search Engine Land )
6) Visitors from PPC ads are 50% more likely to buy something than organic visitors. (Source: Unbounce )
7) According to Google, businesses earn an average of $2 in revenue for every $1 spent on paid ads on Google Ads. (Source: Google Economic Impact )
8) Google comprises 76% of the search engine market. (Source: NetMarketShare )
9) 70% of mobile searchers call the company directly from the Google results page. (Source: DMR )
mobile marketing statistics
10) 80% of smartphone users are more likely to buy when companies have mobile sites or apps that help them easily find answers to their questions. (Source: Google )
11) 68% of emails are opened from a mobile device. (Source: Marketing Land )
12) In 2019, mobile advertising is expected to account for 72% of US digital ad spending. (Source: eMarketer )
13) 68% of companies have integrated mobile marketing into their overall marketing strategy. (Source: Salesforce )
14) 71% of marketers believe mobile marketing is critical to their business. (Source: Salesforce )
15) 58% of the companies surveyed have a team dedicated to mobile marketing. (Source: Salesforce )
16) According to predictions, global mobile data traffic will multiply by 7 in 2021. (Source: Forbes )
Digital Content Marketing Statistics
17) Content marketing costs 62% less than traditional marketing, but generates 3 times more leads. (Source: NeilPatel )
18) The most successful content marketers spend 40% of their marketing budget on content. (Source: Content Marketing Institute )
19) For 53% of companies, blogging is their number one priority in inbound marketing . (Source: Smart Insights )
20) 72% of marketers say that content creation is their most effective SEO tactic today. (Source: NeilPatel )
21) 60% of marketers create at least one piece of content every day. (Source: eMarketer )
22) 83% of B2B marketers say that mobile apps are important in content marketing. (Source: e-Strategy Trends )
23) The number of incoming links to a company can increase by up to 97% if the company has a blog. (Source: Hubspot )
24) 45% of consumers would abandon content if it didn’t display correctly on their device. (Source: Forbes )
25) 34% of consumers are more likely to make an unexpected purchase if the brand personalizes the content. (Source: Forbes )
Social Media Marketing Statistics
26) 90% of brands use social networks to increase brand awareness. (Source: Hootsuite )
27) Most companies have between 4 and 10 social media profiles. (Source: Hootsuite )
28) 77% of brands expect their use of social Czechia Email List networks to increase. (Source: Hootsuite )
29) In the online world, adults between the ages of 18 and 34 are more likely to follow a brand through social media. (Source: Sherpa Marketing )
30) 71% of consumers who have a good experience with a brand on social media are likely to recommend it to others. (Source: Dreamgrow )
31) 73% of marketers believe that their social media marketing initiatives have been “fairly effective” or “very effective” for their business. (Source: Buffer )
32) Using social networks and watching video content are the two most popular online activities. (Source: Lyfe Marketing )
Voice search marketing statistics
33) 65% of people between the ages of 25 and 49 talk into their voice recognition devices at least once a day. (Source: PwC )
34) 72% of people who own a voice-activated speaker say they use it often as part of their daily routine. (Source: Google )
35) 62% of those who regularly use a voice-activated speaker say they are likely to buy something through it in the next month. (Source: Google )
36) In 2020, half of online searches will be TR Numbers done through voice. (Source: ComScore )
37) In 2022, the voice channel is expected to represent a market of 40,000 million dollars. (Source: OC&C Strategy Consultants )
38) 52% of smart speaker owners are interested in receiving information about offers, sales and promotions from brands. (Source: Google )
