- WhatsApp . Few surprises here, since today it has become one of our favorite means of communication. With respect to the data from 2017, the panorama has changed little, since it goes from being used by 70% of users to 74%.
- Facebook . The most used social network in the world had to have its site on mobile phones. Its popularity has increase slightly in recent years, from 36% to 4%.
- Instagram . If Facebook is the star network, Instagram is on its heels, since more than a third of mobile app users use it (34%). In addition, it has grown a lot since 2017, where only 15% used it.
- Twitter . We continue to fill the top with social networks, although it is true that Twitter cannot compete with the popularity of Facebook and Instagram. Even so, it is used by 14% of users, a respectable figure and which also represents a slight increase since 2017, when it was 12%.
The 10 most used mobile applications in 2019
- YouTube . Video consumption from mobile apps is increasingly popular, as demonstrat by the presence of this network in the top 10 and its growth in recent years, in which it has gone from being used by 10% of users to 14%. %.
- Gmail . This mobile email application reaches 11% of users (10% in 2017). A fact to take into account when planning our email marketing campaigns .
- Amazon . Users are increasingly hook on online shopping, which is undoubtedly great news for marketers. This mobile app has manage to double its penetration figures since 2017, from 4% to 8% of users.
- Google Maps . 7% of users use this mobile app, which is not French Email Lists only used to find their way around but also to search for shops, restaurants and other businesses.
- Telegram . This instant messaging application that emerg as an alternative to WhatsApp sneaks into the top 10 for the first time and is used by 7% of users.
- Spotify . Finally, this mobile application for listening to music closes our list with 6% of users (4% in 2017). It is a very interesting and relatively underus advertising platform, so marketers will do well to take it into account.
In a few years, e-commerce will have a lot of automat and intelligent processes. What should be a priority for companies? Where do we start?
Ecommerce are operations businesses and will increasingly depend on the operational part to be successful, due to the continuous competition in price and the less and less differentiation at the brand level in many verticals.
Taking this into account, any process that has to do with the operations part is more critical for the company and therefore we must commit more resources to be able to automate it.
We will have to predict the demand for each product based on TR Numbers the behavior of our users and factors such as weather, we will have to automate purchases based on these predictions, generate marketing campaigns that adapt in real time to the results obtain and external factors ( change of time, sporting or other events, news,…) and, of course, fully automate all the part of order processing and transport.
