The brand podcast is a new way of communicating with a brand’s target audience, which is bas on offering them regular content in audio format.
For brands, podcasts offer multiple advantages :
- They are relatively easy to produce . Although it is important to have professional equipment to offer adequate sound quality, the truth is that it is much more profitable than other audiovisual formats.
- They create a long-term bond with the audience. Many online advertising formats are bas on creating a quick impact, such as a video ad or a Story on Instagram. On the other hand, a podcast seeks Western Sahara Email List to retain the audience. Which listens to long-lasting episodes on a regular basis. Generally, podcasts have guests or recurring characters and little by little they are shaping a brand culture.
- Increase brand recall . Ideally. The brand should only be mention a handful of times per episode. But even so, it has been shown that listeners remember the brands behind their favorite podcasts and that these have a positive impact on brand image.
Podcast branded content is a fantastic opportunity for brands to unleash all their creativity and tell their own story
There are brand name podcasts with all sorts of approaches and styles, check out these examples for inspiration!
- The Fisher Price rattle is dedicateto childcare and focuses on offering valuable content for parents through music, dissemination, games and fiction.
- The Message , from General Electric, is a journalistic-style science fiction podcast, in which a group of scientists tries to
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decipher.messages from extraterrestrials using the brand’s technology.
- Blink , from BBVA, offers content on financial technology and TR Numbers personal finance with a didactic approach.
- DTR (Define The Relationship) is a show on the super-famous dating app Tinder. Focus on helping listeners improve their love lives. Thus, a typical episode contains recommendations on online dating and real stories from users.
- And finally. We can’t fail to mention our own podcast, Cyberclick Inspirational Mondays , in which we talk about our secrets to creating the happiest company in the world.
