Millennials or Generation Y includes those people born between 1981 and 1996 , that is, who are now between 23 and 38 years old. They are also known as the first generation to fully integrate technology into their lives. Although the truth is that they were not born with it, but had to migrate to the digital age from the technological age.
Instead, Generation X includes those born between 1965 and 1980 . Who are now between the ages of 39 and 54. Therefore, their childhood and even adolescence were completely analogue, and they had to live a transition to digital media already in adulthood.
To put the Internet penetration figures in Generation X and millennials into dimension. We have to take into account that the Spanish population between 18 and 65 years old is 30.5 million people. Of these, 28.7 million make up the weekly Internet user population.
Of these Internet users, 8.1 million (28.2%) are millennials and 11.9 million (41.6%) belong to Generation . Which is therefore the one with the most weight on the Internet in our country. The rest is divided between centennials (those born after 96) and baby boomers (before 1965).
When and where do they use the internet?
One of the most notable differences found in the study is that millennials spend more time on the internet per day: a total of 3 and a half hours, compared to 3 hours and 1 minute for Generation X.
These are the devices they use to Belgium Email List connect to the internet, from most to least important:
- Mobile Phones – Used by 97% of Generation X and 97.3% of millennials. It is therefore the leading device without any doubt.
- Computers : Used by 76.3% of Generation X and 72.5% of millennials.
- Tablets : They are also more popular among Generation X, where they are used by 37.7% versus 32.9% of millennials.
- Connected TV – This device is more popular among millennials (39%) than Generation X (11.7%).
- Game console : another device where the leadership of millennials is clear, with 19.3% compared to 11.7% of Generation X.
- Smarwatch/smart watch : used by 7% of Generation X and 9.7% of millennials.
- Home and voice assistants : 4.6% of Gen X and 6% of millennials use them.
How much time do they spend on each device?
- As we have seen before, mobile is the leading device for both generations, but millennials spend more time per day using it: 3 hours and 17 minutes compared to 2 hours and 40 for Generation X.
- Television takes up almost 2 hours and 11 minutes a day for Generation X, but only 1 hour and 51 minutes for millennials.
- Generation X spends almost 2 hours and 10 minutes a TR Numbers day in front of the computer, while millennials spend 2 hours on this same device.
- Lastly, tablets account for 33 minutes a day for Generation X and 30 minutes for millennials.
