Podcasts and Spotify
The music app has expanded ad options in order to have better targeting. Now, advertisers can advertise in the podcast section of Spotify […]
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Establish a relationship with journalists
The ultimate goal of a good PR strategy is to create a personal relationship with journalists. We must get them to think
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Send press releases
2# Contact the media Once the database is ready, I suggest calling the media that interest you the most so that
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Keys to appear in the press and develop a good PR strategy
The media are loudspeakers and can be a very powerful tool to disseminate our content : ebooks, webinars, sector studies, etc. For example, our content
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This is the basics you need to know about color ranges
Complementary colors are opposite each other on the color wheel, like yellow and purple, so they create the maximum sense of
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8 key elements of your landing page
1# The owner Let’s start with the most basic: the headline. A well thought out and structured headline encourages the user to
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4) Stay in touch
One of the basic keys to a good relationship with the client is fluidity . In fact, according to IDC, 67% of consumers
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The keys to attracting and retaining customers
1) Communicate as if you were human One of the main complaints about customer service is that it is robotic and unnatural,
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Instagram stops showing likes in some countries
Since July 17, 2019, Instagram has been running a multi-country test that hides the number of likes and video views . The affected countries are:
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5 mistakes you should not make in your digital marketing
1. Continue to use invasive advertising. Banners, pop-ups and interstitials are a thing of the past. Many users find them annoying and
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Social Media Marketing
More than 88% of companies are doing social media marketing (Adweek). In 2019, it is estimat that users will spend 2
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The most outstanding digital marketing figures by sector
The most successful marketers invest 40% of their total marketing budget in content marketing (B2B Content Marketing Report). The average spend among all
