Achieving repeat conversions is essential to retain users, and retaining users is cheaper than attracting new customers. Therefore, this can be one of the most profitable ways to do remarketing.
In particular, companies that offer frequently purchased products, such as clothing or makeup, have found that users who convert more frequently early in their relationship with the brand end up being more valuable throughout their entire life cycle. .
10) Target high-value users on Google
Thanks to Google’s retargeting options, we can go beyond simple conversions and focus on our most valuable customers .
To do this, we will create remarketing lists that combine several parameters, for example, users who have made at least X visits, have purchased in the last month and have spent a minimum of X Denmark Email List euros. Once we have defined these parameters, we can encourage them to buy again by reminding them of products they have recently seen but not bought, showing them products related to those they already have or presenting them with new products from our catalogue.
8) Target users who have viewed a specific page on Google
This function is especially relevant if we see that we receive a lot of traffic on a specific product page , but the conversion rate is lower than expected. This can be due to several causes:
- Information about the product is not TR Numbers enough, especially if it is new to the market.
- The presentation of the product is not attractive to users.
- The prices are not competitive enough.
Once we have identified and fixed the problem, we can use remarketing to get users to give the product in question a second chance .
