Get off the pedestal

On the Internet , “one on one” conversations and the closeness between users predominate , so digital copy should not be the exception. A very effective resource are the emails and posts signed by the CEO of the company, in which he addresses customers directly to communicate news about the brand.

6) If out

Users simply do not respond to content that is not useful to them. To grab the attention of your target audience, offer them a simple solution to their problems.

In other words, if your product solves a user need, show it clearly to the user. If you sell DIY products, make a video tutorial instead of a promotional email.

7) Put the call to action in the center

The call to action is the crux of the matter, which answers the question of “what do I want to achieve in this text?”. Typically, your goal will be for the user to click on it. But you can’t just drop it right after the title: when the user gets to the button, he has to be convinced and ready to say “I do”.

8) Remember John Lennon

Imagine all the people living life in peace… Stimulating the readers’ imagination is another of the resources of good copy. Encourage them to close their eyes and imagine their wildest dreams… and then show how your product can make them come true.

9) Find the right length

It has always been said that brevity is the best, and this  TR Numbers statement is true for many types of digital copy, such as headlines or social media posts. It may also be appropriate to go short when our offer is simple and well known.

But if your product is complex, is aim at an expert audience or is trying to open up a new market segment, it is worthwhile to stop and explain in detail who you are and what you propose.

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