Finally, we are going to stop to analyze the phenomenon of podcasting from the side of the content creators .
Currently, there are over 700,000 free podcasts available and thousands more are releas every week. However, the distribution of popularity between them is very uneven: the average podcast has only 124 downloads, but the most popular 1% accumulate an average of 35,000 downloads per episode.
Regarding the profile of the creators , the study proposes the following division:
- Media companies with a variety of content formats (mainstream radio, newspapers, magazines, etc.) dedicating part of their efforts to podcasting . They are mainly monetized through advertising.
- Companies dedicated to the production of podcasts and their distribution on platforms such as Apple Podcasts or Spotify . Their income comes mainly from advertising, but they also have other sources of growing importance such as television and film licenses or exclusive agreements with listening platforms.
- Great indies. Programs with famous or influential presenters. They earn income from donations, advertisements and merchandising sales.
- Companies and non-profit organizations that are not dedicated to the media . Here the companies that are dedicat to podcasting would enter to improve their brand awareness and not to generate direct income. They often work with outside studios to produce content.
- Hobbyist Creators . People who create and publish content in their spare time, often without any form of monetization.
Despite the multiple sources of benefits that we have just mention, it should be noted that the monetization of this format is still in its infancy. This is, that podcasting still generates more interest than income.
7 great success stories in growth hacking
1) McDonald’s
There is the mistake of thinking that growth hacking is something very new and link to the online world, but the McDonald’s case shows us that it has been with us much longer than we think.
In 1959, the US automobile industry was booming, and so Cuba Email List was highway construction. So the brand decid to locate a McDonald’s, with its characteristic golden arches that make it identifiable from a distance, at each exit of the interstate highways.
capture a market niche and get ahead of the competition
In this way, the brand would be present in the daily lives of millions of people, all over the Unit States. For people taking road trips. It was very easy to stop at one of these McDonalds and eat directly in the car (with its famous ” drive-thru ” option). A simple but tremendously effective way to increase your customer base.
The key to the success of this growth-hacking action TR Numbers lies in anticipating market developments with an option that combines store positioning and marketing. McDonald’s took into account the growth in car purchases. The increase in travel, and the standard of living of American society to
