Generic marketing is no longer useful: users expect highly personaliz experiences that adapt to their needs and the specific moment in which they are. At the same time, care must be taken not to be excessively invasive, since brands that seem to know too much personal data about users generate rejection.
Today we have a large amount of information at our disposal. The challenge is knowing how to manage it properly to understand what the client needs from us at all times and to be able to offer it to them.
6) The customer experience
According to WARC data, 53% of brands will prioritize Pakistan Email List user experience in their digital transformation strategies during 2018.
Digital marketing should always focus on the customer, but the reality is that this aspect is often neglect. Therefore, the challenge for the marketing director is to make the customer experience a priority and ensure maximum usability and the best service across all marketing channels and devices.
5) Personalization
In recent years, we have seen influencer marketing become one of the great digital trends. In most cases, brands were targeting users with the largest possible number of followers. Sometimes the results were spectacular, but others did not justify the (large) investment.
Behind the wear and tear of influencers are both the TR Numbers fatigue and lack of credibility of users of social networks, tired of poorly cared for and poorly direct promotional publications, as well as the lack of criteria of brands when selecting them.
For this reason, instead of trying to buy impacts “by weight”, marketing with micro-influencers is growing lately : users with an apparently much smaller community, but who have a great influence in a specific niche and maintain a very lively relationship with their followers. .
