It’s not just marketing automation technologies that are evolving; Marketers also have to do it to be able to take advantage of them.
A tool is only as good as the people who use it, so it’s essential that marketers never stop learning about new features. Hopefully. Increasingly simple interfaces and built-in wizards will make our work easier, but the ultimate responsibility remains with us.
The 5 major transformations of the retail sector in 2020
1) Augmented reality
According to Forbes, 2020 will be the year in which it will no longer be necessary to see. Touch or try a product in person to have the confidence to buy. And all this thanks to augmented reality .
In 2019 we have seen a great example with Toyota’s augmented Bhutan Email List reality application. Which allows users to test drive 10 of their vehicles virtually. And what’s even more impressive. You don’t need to download an app to try the experience, which removes a huge barrier to entry.
Toyota
Toyota is not the only one: Taget, Lowe and Amazon, among others, are experimenting with augmented reality as a way to control the number of returns after online purchases.
The idea is that buyers can get a more realistic idea of the product before buying it. And in this way their expectations are not disappointed. And this is one of the big problems in the retail TR Numbers sector: it is estimated that 25% of products purchased online end up being returned.
Furthermore. Augmented reality technology is also improving as companies like Microsoft are already releasing second generation devices that will allow for a more immersive experience.
