5) Keywords
The keywords or keywords are behind the SEO and SEM strategy of the brand and all the content that we are going to create. Due to their key role in structuring the web and directing traffic to it. We need to dedicate a special section to them within the content plan.
When researching the keywords we are going to focus on, we have to take these parameters into account:
- The relevance of the keyword for our brand.
- The intent of the user searching for this keyword (what stage of the funnel is it in?).
- The search volume.
- The level of competition.
6 ) Plan of platforms
The world of social media offers many options to promote our brand. But it is always better to focus on those that best suit the objectives and define well what we are going to use each of them for.
For this reason, in this section of the digital marketing plan . I propose that you include the different social networks and other media that you are going to use and the objectives that you hope to achieve with each of them.
Using the objectives that we have defined in section 2 as a Latvia Email List reference. We are now going to “translate” them into key metrics or KPIs .
For each key metric, we can set a monthly goal (or whatever periodicity makes the most sense for our plan) and establish what checks we’re going to perform to make sure we’re on track.
8) Contingency plan
Finally, to close our marketing plan. We must answer the following question: what will happen if the objectives are not met?
For each of the KPIs that we have defined in the previous section, we need to think of a response plan for different scenarios. For example, what will we do if we do not reach the objectives by 75%, 50% or 25%. We can define different actions such as diversifying the platforms, opening new investment avenues or even rethinking the aspects of the plan that are not working as expected.
And ready! You already have everything you need to start working with your team and achieve all the objectives that you set for yourself in your digital marketing .
I hope that now you are clearer on how to develop a digital marketing plan that meets the needs of your brand. To make it even easier for you. We’ve put together a downloadable template with TR Numbers all the slides you need to create a complete online marketing plan. Just fill in the template with your company information and you’re ready to go! You can download your template now here .
