I have extracted the most interesting data from sources such as Statista, Accenture, Gartner, Clutch, Pew Research, and other reference pages.
- By 2020, revenue from B2B digital commerce will nearly double, accounting for around half of B2B industry revenue.
- The most successful marketers invest around 40% of their budget in content marketing.
- 55% of marketers say blogging content is their top inbound marketing priority.
- Emails with custom subject lines are 50% more likely to be open.
- According to Altimeter, 70% of marketers lack an integrat and consistent content strategy.
- In the third quarter of 2018, conversion rates were 3.94% from desktop computers, 1.84% from mobile phones, and 3.78% from tablets.
- 28.3% of ecommerce revenue comes from cart recovery emails.
Global digital marketing statistics
- Digital and alternative media revenues are estimated to have grown by 11.6% in 2018 to $496.08 billion (PQ Media). The digital media section includes email marketing, social media marketing, SEO, social ads, content marketing, and display advertising, while the “alternative media” category encompasses techniques such as smart devices. and marketing with micro-influencers.
- In 2020, B2B digital commerce revenue will account for around half of the revenue of the entire B2B sector (Accenture). The estimate is based on a study in which more than 1,000 B2B sales executives were interviewed.
- In 2021, global revenue from offline commerce channels will Burundi Email List decrease by almost 20%. For brands, this implies that it is urgent to start paying attention to their online sales channels and have a well-optimized e-commerce.
- Marketing executives of the most successful companies invest more than 21% of their budget in advertising (Gartner). 8.9% of the investment corresponds to digital media (social networks, mobile and display advertising), 5.3% to search ads and 7% to traditional advertising (television and outdoor advertising).
- For 61% of marketers, improving the ability to measure and analyze the impact of their marketing campaigns is a priority (Demand Gen Survey Report). Additionally, 73% said they focused on lead quality over quantity, and 72% were committed to improving their conversion rates.
Cookie types
- In the UK, digital marketing already accounts for more than half of global marketing spend (Plum Report “Online Advertising in the UK”). In 2017, digital marketing already accounted for 52% of the total investment.
- 58% of marketers believe that they have a strategy that works very well to generate demand among users (Ascend2). 35% rated their strategy as “moderately successful” and only 7% said it was not succeeding.
- Almost a third of the marketing budget (29%) goes to marketing technology or martech (Gartner). This represents a slight increase since 2017, when it was 27%. Martech’s programs and resources are the largest area of investment today.
- Only 64% of small businesses have their own website (Clutch). If we talk about digital marketing in 2019, we cannot forget that more than a third of SMEs are not yet online. However, having a digital presence has proven advantages whatever the size of your company.
- 28% of small businesses spend $500 or less to build their website (Clutch). Although it’s easier than ever to make your own website without programming, many small business owners still have questions. If this is your case, you can start by creating a simple landing page to start experimenting with online marketing.
- 72% of consumers looking for local businesses end up visiting a store within a 5 mile radius (WordStream). The investment in local SEO is worth it, even for small businesses.
- Strategic landing pages help 68% of B2B companies to acquire TR Numbers new leads (Marketo). Statistics show that only 50% of landing pages are optimized for mobile, so in that aspect it is easy to stand out from the competition.
- 29% of marketing leaders are implementing a lead management or social analytics platform (Gartner). The data is based on a survey of 621 marketing managers in North America and the United Kingdom.
