Innovate or die in digital marketing

Still not convinced of the power of video ? Thanks to tools like Periscope or Facebook Live, this format is more fashionable than ever. If you want to innovate in digital marketing, it is absolutely essential that you lose your fear of video. And if you’re still not convinced, take a look at these statistics!:

  • Online video already accounts for 50% of mobile traffic.
  • 60% of marketers use video in their marketing plans and 73% plan to increase its use.
  • According to a report published by Forrester, including videos in an email can increase click-through rates by 200-300%.
  • On Facebook, video posts have 135% more reach than photo posts.

2) Use the power of programmatic marketing

Programmatic marketing is a new paradigm that has revolutionized digital media buying. Before, launching a banner campaign seemed like killing flies with a cannon, but now we have sophisticated systems to hit the target of our ideal consumer.

Programmatic marketing is a trend in digital marketing that allows us to guide the purchase of spaces based on the consumer and not the medium , with much  Germany Phone Number List greater precision. Thanks to this system, it is possible to make purchase decisions in real time and use sophisticated algorithms to predict where we can achieve better results with our impressions.

3) Talk to your audience

To innovate in digital marketing, there is a trend that never goes out of style: the creation of communities around your brand. In reality, this strategy is an updated version of “word of mouth”: what is intended is to create a group of customers and fans of the brand that promote their products.

To do this, you need to use social networks strategically and with a long-term vision. Think about what your community can bring to users, instead TR Numbers of focusing on immediate results. The key is to get users to identify with your brand values ​​and be willing to become its best emissaries.

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