Finally, around 2015, the more variable fee remuneration model began to be introduced . It is the first introduction of the Scope of Value , that is, to consider the value of the work and the ROI . Currently. We see a tendency to incorporate mixed remuneration formulas. Definition: Scope of Work and Scope of Value The Scope of Work is a document that defines exactly what the client expects from the agency. It is a model that is based on the work done by the agency and defines the remuneration based on it.
The Scope of Work document includes points such as
The objectives of the project: what is it that seeks to achieve? The temporary planning and the milestones that must be reached. The individual tasks that the agency must Armenia Email Lists perform to carry out the project. The deliverables, for example, a series of graphic pieces, a new website, etc. The payment information. The terms. Conditions and requirements. Instead, the Scope of Value focuses on determining what a campaign brings to the customer in terms of value.
This makes it possible to decouple the remuneration from the number of hours worked and to consider the real benefit of advertising
The advantages of the Scope of Value as a remuneration model Agencies and clients are increasingly opting for compensation models that incorporate the Scope of Value . This is a logical evolution. If we take into TR Numbers account the multiple advantages it brings to agencies and clients: The Scope of Work does not stimulate creativity in advertising. Since according to this approach everything is production.
