Have you ever wondered why so many brands and services offer free trial periods ? The answer is that once this period is over, it’s much easier to convince users to stick around so they don’t lose what they’ve already earned.
The fear of loss can also be channeled through language, for example, talking about the negative consequences of not taking advantage of an offer or limiting it in time or units.
4) Use prices wisely
Neuromarketing and psychology have studied for years the reaction of people to different prices on products . And what they have discovered is that, of course, we are not rational here either.
We have (to some degree) control over the prices of products and how they are displayed to the consumer. And this power is gold. Here are some psychological tricks to get customers to buy more and more expensive:
- The prices are almost round , that is, the well-known “9.99 euros”. Yes, it’s an age-old trick… but it still works.
- The comparatives . Many times, things seem cheap or expensive in relation to others, so it is natural that we compare the prices of several similar products before deciding on a specific one. Use it in your favor!
- Lure prices . This trick is a bit more sophisticated, but Indian Email Lists basically it’s still based on comparisons… only between products of the same brand. The goal is to get users to buy the most expensive one. For example, if the small package of product X costs 35 and the large one costs 75, most users will opt for the small one. But if we add a medium product to 65, it will be easier to justify buying the large because “it’s only 65 more than the medium5) Have a presence everywhere
How to use prices to improve your marketing campaigns?
You know when you discover a new word and suddenly TR Numbers you hear it everywhere? Well, the same applies to products and is called the Baader-Meinhof phenomenon or frequency illusion . Suddenly, that exciting new product is everywhere, and your interest in it is skyrocketing.
