To apply the Marie Kondo method to your marketing strategy , you first have to be aware of everything you have. According to Marie, one of the big problems with the domestic order is that we store things in different places and thus we lose sight of them and we never quite be aware of everything we have.
Well, the same applies to order marketing: you have to know everything that is happening . Sometimes it happens that there are different people (or even departments) working on different channels and no one quite has a global vision. Therefore, it is time to sit down your entire team, take a marker and whiteboard and take an inventory of all the actions that have been carried out so far and the one that we currently have underway. With this step alone. You will have already managed to clarify what is happening and detect possible redundancies.
2) Stay with what is important
The fundamental pillar of the Marie Kondo method is elimination . It is not only a matter of better placing the things we already have. But of keeping only what is really essential for us.
To apply this principle in the marketing Ghana Email List strategy , we have to review one by one the actions that we have listed in the previous step. We have to be very honest with ourselves and ask ourselves what it is for. What results it is generating and what expectations we have for the future.
1) Observe the current situation
To be truly effective in this step. You need to avoid what’s known TR Numbers as the “sunk cost fallacy”: holding on to something because you’ve already invested time and resources in it. What matters are the results . And the simpler the final structure of our marketing strategy is, the more effort we can dedicate to the actions that really work.
