How does the Quality Score work in AdWords?

Simply put, Quality Score in AdWords is a score from 1 to 10 that determines how good your ad is based on user experience. The higher this score, the better the ads will rank and the lower their cost per click (CPC).There are three main factors that affect Quality Score in Google AdWords :

  • Expected click-through rate – This metric is intended to reflect how likely users are to click on your ad when it shows up in their searches.
  • The relevance of the ad – The more related an ad is to your keywords, the more relevant Google will consider it. It is very important to take this factor into account when creating your ad groups.
  • Landing Page Experience – This factor goes beyond the ad itself, as it assesses the quality of the landing page users land on after clicking. The key is that it offers a good user experience. For this reason, aspects such as clarity, loading times and adaptation to different devices are valued (one more reason for all your websites to be responsive!).

Google recently added a new metrics column that allows for more detailed tracking of Quality Score. In fact, you can add the information about each of the above factors in the form of an additional column to have them controlled at a glance. In addition, you can also view historical data on how Quality Scores and their respective attributes have changed over time to identify trends that can help you improve account performance.

Now that we’ve reviewed what Quality Score is, let’s look at 5 ways to improve it.

1) Use small ad groups

One of the most effective ways to quickly improve your Quality Score is to create small, well-focused ad groups.

Google typically recommends 15-20 keywords per ad group, but in most cases this number is excessive. On the other hand, there are those who recommend having only one keyword per ad group, but this falls a bit short.

My recommendation is that you play with 3-4 keywords that are closely related to each other and that you take them into account when writing the titles and copys. You Greece Phone Number List  have to strike a balance between readability (making the ad attractive and easy to understand) and the inclusion of the keywords that interest you.

Phone Number List

7) Take advantage of big data and artificial intelligence to sell more

But in order to carry out this step successfully, you first need to thoroughly think about the structure of your Google AdWords account . As I’m sure you already know, it’s best to start by doing good keyword research with a tool like AdWords Keyword Planner . The goal is to end up with a list of keywords that are related to your products, that users search regularly, and that if possible do not have excessive competition or cost.

Once this is done, take your keywords and classify them into logical groups. Maybe you come up with new keyword ideas to research and add to the process. If you’re at a loss, it might help to try putting them on a mental map, or even putting each one on a post-it note and working TR Numbers on repositioning them. Depending on your budget, you may also need to remove keywords that don’t fit. Spend as much time on it as it takes until you have meaningful ad groups.

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