Here begins the scientific part to which I referred before: to write a good digital copy, you have to know what you have to tell and how you want to tell it. Think about the different pieces of the campaign and what elements you need for each of them. Analyze the benefits of the product and order them in a way that makes sense to the reader. And above all, be sure to answer this question: what do I want to achieve with this text?
2) Connect with the reader
The more human your texts sound, the easier it will be for you to cross the screen barrier and truly connect with your target audience.
A good copy is the one that manages to attract users through personal content and emotional value . Giving a personal touch to your texts (for example, talking about the people behind the brand) will help you gain the trust of your readers.
3) Be visual
Sometimes all the words in the world fall short and what the user needs is to see something with their own eyes . Do not be afraid to show it with a photograph in the right place.
4) Tell a story
Storytelling is one of the favorite resources of marketers. We love hearing the stories of other people we can relate to, so take the opportunity to introduce the moral you are looking for: your product is the solution!
Generally, a story must have at least the following points to be effective:
- Introduction: shows the problem. The protagonist of your story lived happily until suddenly, something terrible happened…
- Conflict – what will happen if our hero is not able to solve the problem in time?
- Dialogue: it is not always easy to introduce TR Numbers dialogues into marketing texts, but human beings love to see people talking, so it is a very interesting resource to take into account.
- Solution: finally, your product appears to solve the main character’s problems.
