Today’s consumers want it all, and they want it now. Thanks to Amazon Prime, online shoppers are no longer willing to wait more than a day or two to receive their products. In fact, studies show that 88% of consumers are willing to pay for same-day or even faster delivery.
Shipping times are getting so fast that it’s hard to see how far we can go. The latest addition, Amazon Prime Air , promises to deliver products in 30 minutes or less.
Customer preferences are very clear, but the question is whether small businesses can keep up with giants like Amazon. The good news for them is that third-party logistics companies are already popping up that allow companies of all sizes to offer ultra-fast shipping.
3) Ease and customization
Today’s consumers not only want to receive their products quickly, but also to be able to consult all the information about them in one place: prices, styles, delivery dates, recommendations for related products…
To make this possible, artificial intelligence plays a fundamental Belize Email List role in the digital retail sector. Consumers continually leave us clues about what they like and how much they’d be willing to pay for it, and savvy merchants are able to collect this information from different sources and process it using machine learning technologies to facilitate and personalize the shopping experience. .
The take-home message for CMOs and brand managers is that it’s critical to invest now in advanced analytics platforms that can harness the power of machine learning and artificial intelligence. In this way, they will be able to get to know their customers much better and offer them the right offers, in the right channel and at the right time.
4) Social shopping
One of the main directions in which digital transformation is heading is to TR Numbers offer a seamless experience, thanks to technologies such as image search and social shopping . For example, users want to be able to take a photo of a dress they have seen on the street and be able to buy it directly from their mobile phones.
