This strategy works on multiple levels to multiply growth. First, get you to register on their website to get the results, going on to become a lead. Second, it has great recommendation potential, as it is a very useful solution for marketers. And finally, it is a simple and intelligent way to collect information from users. Thanks to the analysis carried out, Hubspot no longer has to treat you as a massive lead, but can get in touch with a specific proposal based on the gaps it has identified.
5)
If we talk about exponential growth, we have to talk about Facebook. This social network was born in 2004 with a handful of users from an American university and in 2012 it became the first in the world to reach one billion people connected.
Facebook’s growth hacking strategy was closely linked to the user experience and notifications. What I was doing was trying to capture Gmail or Hotmail contacts and see if they were on Facebook to use as a recommended contact. It also encouraged you to send invitations directly, thus generating a “virus effect” in which each user is part of the growth strategy.
On the other hand, notifications were very present in the first versions of the network. Basically, it sent you notifications of any activity carried out by your contacts, to get you to come back in and develop a relationship with the application.
Behind all this strategy there is a name of his own: Alex Shultz, who joined Facebook’s growth department in 2007. His almost religious use of data analysis to grow at all costs was a success and several companies around the world copied The methodology. Undoubtedly, a benchmark when it comes to growth hacking.
6) Birchbox
Birchbox is a subscription service that sends a box of 5 personalized beauty products every month. Its success has been overwhelming, since in a short time it has managed to reach 125 million dollars in profits with an original investment of 12 million.
Birchbox’s growth hacking strategy is based on “member get member” , that is, a recommendation program aimed at allowing users to recommend others quickly and easily. For each new user that signs up, the original referrer receives a bonus.
This strategy itself is nothing new, but the Czech Republic Email List key to its success is in delivering value . Many times we make the mistake of offering bonuses that are not interesting enough for the user to take the time to recommend us. In the case of Birchbox, the bonus is 10 euros that is received directly in the recommender’s account. If we think that it is practically the cost of a Birchbox monthly fee, we quickly see that it is a high value. In short, it is not a question of reinventing the wheel, but of applying the usual strategies well.
7) Uber
Uber is another very good example of . It was born in 2009 and in 2015 it already had 150,000 active drivers per month. Since 2014 its growth has been explosive: the more users it has, the more it grows.
Uber’s strategy is based on two pillars: travel marketing (offering free rides as a recruitment strategy) and event sponsorship .
Uber offers free rides to users who register in its application for the first time, but to complete this registration, C, he manages to effectively overcome the initial barrier.
As we have already seen in the case of Birchbox, offering value to users is a great recruitment and growth hacking strategy. Sometimes it happens to us that we invest 50 euros to attract a user, but it stops us from giving them 10. Uber teaches us the benefits of breaking with this mental limit.
On the other hand, Uber has known how to take advantage of the TR Numbers key moments in which there is a high need for transport to multiply its downloads. A paradigmatic example was the taxi strike in Mexico, where they offered free rides to users and publicized the action with the hashtag #UberNoPara. In this way, they managed to increase the volume of downloads by 800%!
