They are the “bricks” on which the emotional marketing sales strategy is based , creating a lasting relationship from small impacts. These times, we are totally saturate with content, both informative and entertaining as well as promotional. Impact is necessary to stand outThe basic idea of emotional marketing is to make people live experiences with the products, services or advertising of the brand. These experiences generate sensations and emotions in us, and in turn these lead us to make decisions.
3) Content marketing
Content marketing is the platform where emotional marketing is shelter . It is through our content that we manage to reach an emotional audience, generate an experience and excite them. In particular, video has great value in eliciting emotional responses.
To fully incorporate emotional marketing into our sales Rwanda Email List strategy, we have to take into account what emotions we want to provoke in the audience and what pieces and formats we are going to use to achieve it, always reinforcing brand values.
What is emotional marketing?
Therefore, emotional marketing campaigns work to arouse feelings in the recipient. Not to TR Numbers convince them with rational arguments. Its effectiveness is based on the fact that most of the time purchase decisions are made based on unconscious aspects. And not on a rational assessment of the different products available.
