Email remarketing consists of sending personalized emails to people who have already interacted with our website, with the aim of encouraging them to carry out a specific action. Here are some strategies we can employ:
- Send users of our database an email that leads to a landing page with an integrated tracking pixel, and then show them personalized display advertising.
- Send an email reminder to users who have left an abandoned shopping cart.
- Hire an external service to be able to send emails to users who have interacted with our website, but have not left us their data.
6) Combine cart abandonment campaigns with display
Abandoned cart campaigns are one of the most useful retargeting applications, since they target users who are very far down the conversion funnel. They may have added the same product to their cart on different sites to compare prices, or they may have encountered some distraction that prevented them from completing the purchase. In any case, it is a very juicy audience to offer them some extra incentive that encourages them to complete the purchase, such as free shipping.
To make display campaigns specifically target users who have abandoned a cart, you have to set it up in Google Ads by adding users who have visited the cart page and excluding those who have reached the thank you or order confirmation page. .
We can also do this type of campaign on Facebook and Instagram. If we have the pixels correctly implemented on the web, we can re-impact those users who, for example, have added a product to the cart but have not bought it, have stayed in an intermediate phase such as adding the payment method, or even those who have seen many products on the web without actually adding them to the cart.
These types of campaigns are usually very effective, especially if we can accompany it with an extra incentive. We must bear in mind that in these campaigns we will have to Djibouti Email List control the audience a lot so as not to impact these same users many times. It is also important that we never build an exclusive remarketing campaign strategy, even if they are very effective campaigns, if we do not nurture them with new audiences, they can end up being very expensive and inefficient actions.
7) Target users who have searched the website
With this Google Ads option, we will configure the audience to not include any conversions and include some input in the search field. We can choose to target users who have done any search, or focus on TR Numbers those whose searches match our product offerings . In this way, we can create ads that focus on a specific product of interest to you or on similar or complementary items.
