Into account the purpose for which our audience uses each medium. Below I explain some cases:
Our target audience may use Instagram or Facebook but do so purely for leisure and entertainment purposes, so reaching out to them from here could cause some rejection. We will rule out this route.
You are fed up with receiving purely advertising emails, although the only one you read carefully is the one from a specific media outlet in your sector, because it is really informative and provides you with value. We will look for the possibilities of Defining channels carrying out a collaborative mailing with said media outlet.
When you want to add a new product or supplier, you do an online search and investigate the services and references of the companies on their website. We will investigate the positioning possibilities of the keywords you use. Depending on the search volume, SEO or a Google AdWords campaign may be interesting.
Improving SEO and SEM positioning has become one of the major goals of companies in order to have greater visibility in search engines such as Google, which causes a significant impact on web traffic and the generation of new business opportunities.
There are two ways to work on positioning
and it is therefore important that you start to familiarize yourself with these two concepts – SEO and SEM – to take advantage of them in your digital Defining channels strategy. This article will help you to know what their differences and advantages are, but above all how you should manage both SEO and SEM in joint online marketing strategies for your company.
Table of contents
1. What is the difference between SEO and SEM?
2. SEO and SEM positioning, which is better for my business?
3. Advantages of combining SEO and SEM positioning
4. Which strategy should I start with?
What is the difference between SEO and SEM?
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If you are looking for immediate results
SEO is not your strategy because you will need to optimize your website and work on the content in a precise way. This is where SEM comes into play, which will allow you to quickly appear among the first search results. But not at any price…
The concept of SEM or Search Engine Marketing refers to the actions carried out on paid platforms to obtain greater visibility on a website. The advertiser pays for each click that an advertisement receives in exchange for appearing in the first search positions – already reserved for this type of campaigns -. We could summarise it as the paid results of the search engine .
“If you are looking for short-term results, SEM is your ally. In the medium and long term, SEO
positioning is your strategy to follow
Organically (SEO) you don’t need to pay anything to appear well positioned in search engines, although the disadvantage is that it will cost time and effort, while with PPC (pay per click) the positioning is immediate. As soon as you invest money in campaigns to generate traffic to the website you will be on the first page of Google . Here is the big difference between SEO and SEM positioning: time. Obviously, if you want to act quickly, SEO is not the best ally in the short term because it requires time to be able to implement and optimize your website so that search engines begin to interpret your content to position it much higher.
In this case, SEM is much more objective so that you can start a campaign on the same day and attract traffic to your website.
SEO and SEM positioning which is better for my business?
We come to the eternal question of what is better: SEO or SEM? To which marketing professionals usually give the same answer: it depends on what your objectives are .
If your objectives are very quantifiable in the sense that you can reach a user quickly by capturing them through a link on a form, it may be middle east mobile number details better to do a SEM campaign to prevent them from getting lost on your website, but if what you need is to reach a much broader market with searches that have a significant volume of queries each month or your business has long sales processes that need more maturation, it is agent email list better to have an SEO strategy so that in the short and medium term you can achieve improved results.
On the other hand, there is the budget. It is important because for a SEM strategy the investment will depend on the competition of the keywords for which you want to position yourself in the market. Bidding for a keyword in a mature market will surely cost you much more than an SEO strategy , which although it probably won’t help you achieve your objectives in the short term, in the medium and long
Term it will cost you much less than a click for that keyword
Finally, you must take into account the purchasing process of your potential client, as well as be clear about your business objectives . Studying in advance the behavior of your potential clients in the sales funnel will help you optimize processes and generate the necessary content on your website to meet their needs or solve their problems. Define the customer journey because depending on the way your client searches and the stage in which they do so, it may be useful to combine both SEO and SEM positioning strategies so that at all times the user goes to your website and not to other channels, or worse… ends up on your competitor’s website!
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We will start by describing what SEO is , which stands for Search Engine Optimization . It is a set of techniques that are applied to a website with the aim of improving its position in organic search results. We could summarise it by saying that SEO is the natural positioning of a website in search engines .
If you don’t know it or you’re not giving
it the importance it deserves within your digital strategy, stop and think about how you would like people to find the products, solutions or services your company offers when someone searches for them on Google. If you don’t appear among the first results, it means that you’re not doing something right. Be careful! It’s not worth searching for your brand, if you don’t appear with it, then you’re lost.
