The hotel and travel sector is very competitive and the customer experience is very important to get new customers and retain old ones. And to offer a good customer experience, the first step is to understand your customers : what they want, what they need and what worries them.
Email marketing is a very versatile tool, which can be adapted to different digital marketing objectives. By keeping in regular contact with your database users, your prospects and customers will remember you and be more likely to come to you when planning a trip. But also, you can use this channel to collect information by asking your target audience directly.
Sending email questionnaires to your database on a regular basis (perhaps offering a discount or other incentive for participating) will help you better understand what your audience wants and offer them an excellent customer experience.
4) Search Ads
Paid ads on Google-like search engines have been shown to give very good results in the hotel and travel industry. Of course, the figures speak for themselves:
- 48% of US travelers say they use search engines such Bosnia and Herzegovina Email List as Google as the first step to start planning a trip.
- 57% of travelers between 18 and 34 years old go to general search engines to see accommodation prices.
- 36% of consumers remember seeing a travel ad on a search engine.
- 50% of consumers between the ages of 18 and 34 remember seeing a travel ad on a search engine.
A good search strategy should start from a thorough investigation of the most interesting keywords
To position your ads. Since the travel sector is very competitive, it is advisable to TR Numbers search for niche and long-tail words (for example, “picturesque hotel in the neighborhood of letters in Madrid”).
And remember that in addition to placing ads on the Google search engine. You can also use Google Ads to run display campaigns and video ads, as well as do remarketing. So when planning your budget for 2020. Keep in mind the different possibilities and don’t be afraid to experiment.
