Yes, SEO is essential for users to find you when looking for information about a disease or a treatment… but don’t let the search for the perfect positioning obsess you.
Using SEO optimization techniques is an essential habit when creating content, but you must not forget that you are writing for humans and not for Google spiders. Your content must not only contain the right keywords, but also and above all it must be attractive. Don’t be afraid to move your readers, tell stories, or even use humor.
4) Focus on quality, not SEO
And remember: to achieve a good organic reach with your content, not only SEO matters, but also virality . If you manage to create a video or an article that users want to share, you Rwanda Email List will go much further. Therefore, before publishing a post or a video, the first thing you should ask yourself is not if you have included each keyword five times, but if you would share it with your family and friends. If the answer is “yes”, you have done a good job.
And finally, one of the great secrets of content marketing is… perseverance. I’m sorry if I’ve let you down, but just like in healthcare, the magic formulas for 30-day success don’t work.
5) Be consistent
Creating a good content strategy for the pharmaceutical sector is a long-term investment that requires time and patience. Often a good post is the result of many hours of research. In addition, in a TR Numbers subject as sensitive as health, it is especially important to seek collaboration with the compliance department and ensure that all the information we share is rigorously backed up.
With time, patience and perseverance, you will build a whole universe of content around your brand that will help you improve your positioning and create long-term relationships with potential consumers.
