1) Starts in July. Start preparing Christmas marketing in July ?? Yes, as you hear, we have not gone crazy (and other experts agree with us). Since advertising is much more expensive at Christmas, it makes sense to start attracting users to the early stages of the conversion funnel months in advance.
2) Launch brand awareness campaigns in September and October. In this way, you will have an audience of users to retarget when Christmas approaches.
3) Include Christmas campaigns in your annual digital marketing plan . This way you will make sure that when the dates approach you have the budget and the necessary resources to prepare everything.
4) Do not forget about inventory. With the increase in demand for Christmas, it is necessary to reinforce the stock in advance to ensure that the products are available and not waste the resources invested in the campaigns.
Christmas marketing tips: preparation
5) Do SEO focused on Christmas marketing. Keep in mind that according to Google data, users start looking for Christmas gift ideas in August. And also, you will need a lot of time to be able to position organically.
6) Create a community around your brand throughout the year. Having an active user base interested in your brand (for example, through a Facebook group , app community or other channels) will give you a fantastic platform to spread your Christmas marketing campaigns.
7) Prepare a schedule of activities. In order to launch a successful campaign, there are many different pieces to fit together, from creativity to technical aspects. Developing a timeline in advance will help you so that everything is ready on D-Day.
8) Strengthen processing and customer service staff. The holidays come with higher order volumes and more customer service requests, so be prepared.
9) Develop landing pages for specific products and promotions . Landing pages are another area where you want to “do your homework” up front, especially if you’re trying to rank them through SEO.
10) Keep calm! For marketers, the weeks leading Japan Email List up to Christmas are often a hectic period. But if you have managed to prepare yourself in time, you will see how you handle it much better.
Christmas marketing tips: discounts and promotions
11) Send advances of your discounts. For example, you can send a Black Friday teaser to your database on the Monday of that same week to create anticipation.
12) Be more promotional than on other dates. Marketing at Christmas has a great advantage, and that is that you know that users are ready to buy. Take advantage of it through more direct campaigns.
13) Launch offers with exclusive products. There are many types of companies that can put out “Christmas special” product lines, so think about how they might fit into your brand.
14) Create special gift cards. For example, you can create a gift card of 75 euros that can be exchanged for 100 euros in certain types of products, or only during certain key dates.
15) Take care of the shipping and returns policy. Although users TR Numbers are increasingly used to buying online, shipping and returns are still pain points to improve. Make sure you always make your shipping deadlines and refund policy very clear, and think about whether you can improve your conditions during the Christmas shopping period (for example, with free shipping).
