What is the marketing mix?
A definition of marketing that I like is “putting the right product in the right place at the right price at […]
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What kind of strategies are key to success?
With the advent of social media and the digital age, nothing is truly private for long. Your strategy should take into
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Niche markets succeed
Digital marketing operates in an increasingly saturated space: while the number of potential consumers remains stable, more and more brands are trying
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Augmented reality is (finally) here
One of the biggest surprises this year in the world of online marketing has been the success of Pokémon Go. This application unleashed
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Live video, an opportunity to tell stories
2016 has been the year that live video took off, thanks to the improvement in internet speed and the omnipresence
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2017, the year of native advertising
It’s official: native advertising has become essential for online marketers. So much so, that in 2018 it will represent a quarter of the
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Create communities
If you want to create conversions in the long term, you will have to earn the trust of your users. And
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Multiply the ways of contact
If you want to convert, you will have to bring out your more scientific side and dare to experiment. Think about
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How to increase and retain your customer base
The CTR is one of the basic metrics in the world of SEM: the percentage of users who click on
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10 tricks to write a good digital copy
Here begins the scientific part to which I referred before: to write a good digital copy, you have to know
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Take maximum care of customer service
An infallible trick to get a satisfied customer is to give impeccable customer service . This is an area where many companies fail,
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Why the servers of a website go down
A new AdWords campaign, a cover on Wiggle Me, a post shared by thousands of people on Facebook, the launch
