New Data Privacy Legislation
The California Privacy Rights Act (CPRA) went into effect January 1, 2023, and enforcement will start on July 1, 2023. […]
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Screenshot of Search results page
AI search tools face some potential challenges of their own, including outstanding legal cases about copyright infringement bas on the
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The conversion rate is a particularly important metric
in inbound marketing . It is the data that tells us whether we are focusing the content and actions correctly
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Operational marketing in B2B companies: development of strategies and results
Operational marketing is capable of generating short-term results. Strategic marketing requires much more time for research, analysis and market knowledge,
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Improving SEO and SEM positioning has become
one of the major goals of companies in order to have greater visibility in search engines such as Google,
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The keywords used by our Buyer Persona have a low search
volume and we want to make sure they find us.This point is crucial, as it is essential to know the
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How to structure a marketing campaign
Media Through what media or channels are we going to communicate with them? Do they visit a particular media outlet
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How to manage an SEO and SEM positioning strategy in
With this PPC strategy, your company will have more visibility and more linking options that you cannot achieve with an
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Advantages of combining SEO and SEM positioning
As we have previously discussed, it is difficult to decide on one strategy or another without having a clear
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Defining channels is crucial and we must take
Into account the purpose for which our audience uses each medium. Below I explain some cases: Our target audience may
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How to manage an SEO and SEM positioning strategy in B2B companies
Another advantage of combining both strategies is that through SEM you will also be working on the visibility of your
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How to structure a marketing campaign in the B2B sector
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