1) More customization
At its inception, marketing automation was a “one size fits all” strategy that reli on sending a predetermin series of messages at a predetermine time interval. But now, we have move to a trigger-base approach.
In practice, this means that we can program marketing automation systems to react to user behavior . For example, if a visitor to our website downloads an ebook, the platform will send them an email relat to the subject of the same, or if they visit the page of a certain product, we can start doing remarketing .
In the coming years, the level of personalization will Bermuda Email List only increase according to BBNTimes , as marketing automation expands to encompass the entire customer experience. Marketing platforms will be able to provide us with a unifi view of each customer, which we can then apply to deliver highly personaliz messages across multiple channels.
2) More amplitude
In the past, marketing automation was limite to lead generation , nurturing , and conversions. But as marketers have been demanding more functionality, marketing automation platforms have been developed to respond.
Today, marketing automation can basically incorporate any aspect of marketing, from inbound to outbound through social networks, the point of sale and events. It is what is known as ” omnichannel marketing “, and in the future we will see it become more and more widespread.
Reports are also evolving and offer more and more functionality; In the coming years.The development of AI will make us have better and better predictive analytics.
3) More integration
The structure of marketing automation solutions has also been evolving. From suites to platforms and cloud services. The trend is to offer solutions that are increasingly integrat with TR Numbers other digital tools, facilitating the marketer’s work and providing a better user experience.
In the same way, marketing automation solutions will be increasingly integrat with analytics .Allowing insights into the entire customer life cycle, even after the purchase.
