Your main objective may be traffic but you are doing brand positioning at the same time. Choose your theme and focus , so that they are aligned with your sector, make sense for your brand and are interesting for the target audience. Give your podcast a title . It must be striking and descriptive. You have to be very clear about the keywords for which you want the audience to find you. Study the competition . Look at companies similar to yours that already have a podcast to take their ideas and improve them, or to look for content gaps that you can take advantage of. You should always try to create a different podcast, since it is what makes a good community of listeners. Choose your upload and distribution platforms .
You have to study the offer of podcasting platforms to decide where you will host each audio
Then, you will have to use the URL offered by the platform where you are staying to replicate the content on other networks. Decide the duration and frequency of the programs . We are all in a hurry and we want to consume a lot of content, so you have to find a balance between what you are going to tell and the time you Barbados Email List are going to spend on it. My recommendation is that you start with programs of about 20 or 30 minutes and if you want to add content, do it through smaller pills with “extra” themes, for example, 5-10 minutes each. 50 marketing strategies to launch your product.How important are influencers for millennials and generation Z? 72% of Gen Z and millennials (currently 13-38 years old) follow an influencer . 23% say they follow “many” and 49% “some”.
These are the results of the study according
Age groups: 13-16 years old: 30% follow many influencers, 46% some, and 24% none. 17-21 years old: 26% follow many influencers, 52% some, and 22% none. 22-26 years old: 22% follow many influencers, 56% some, and 22% none. 27-31 years old: 24% follow many influencers, 50% some, and 27% none. 32-38 years old: 15% follow many influencers, 43% some, and 43% none. Regarding the themes of the influencers that follow, we can see a big difference TR Numbers between genres. Men mostly follow influencers who talk about gaming (62%), sports and exercise (41%), and food (35%), while for women the most important topics are beauty and skincare (59%), fashion (49%) and food (47%).
