The music app has expanded ad options in order to have better targeting. Now, advertisers can advertise in the podcast section of Spotify Free (the free version). They will also be able to place ads in some podcast categories, such as comedy, health, or technology, to provide more targeted campaigns.
Spotify is investing heavily in podcasts. Earlier this year it bought podcast companies Parcast, Gimlet and Anchor for a total of $400 million. In addition, it is also investing in the creation of new exclusive programs for Spotify.
Tabs at the top of user libraries display the words “music” and “podcasts” in a large font making podcasts more prominent and accessible than they are now. They want to make it clear that on Spotify we not only find music. But we can also listen to our favorite podcasts.
In this way, attracting a greater number of users for this new strategy. Companies will be able to advertise in podcast categories depending on their interests, taking into account the listener of each one.
3# Google will buy the Looker tool
Google plans to acquire the Looker data platformin a $2.6 billion all-cash deal to bolster its Google Cloud offerings. Google wants to grow in the industry and that is why they will acquire Looker Data Sciences. A company specialized in data analysis.
“The combination of Google Cloud and Looker will enable customers to leverage data in new ways to fuel their digital transformation,” Google Cloud CEO Thomas Kurian said in a statement. “We remain committed to our multi-cloud strategy and will maintain and expand Looker’s capabilities to analyze data across clouds.”
What Looker offers is the visualization and analysis of data stored in the cloud in order to detect trends and relevant information for companies. The two companies already share more than 350 clients, including Yahoo! Or the Hearst publishing group. Owner of famous magazines such as “Esquire” or “Cosmopolitan”.
With this new acquisition. Google seeks a niche in the Comoros Email List industry against its two main competitors: Amazon Web Services (AWS) and Microsoft Azure. This news was announced shortly after Microsoft connected its cloud with Oracle, in order to join forces with Amazon.
4# New WEMASS programmatic advertising platform
The Godó Group, Vocento and Prisa launch WEMASS Media Audience Safe Solution. A new platform for programmatic advertising . A project that will combine “the quality of the publishers’ audiences with the aggregate volume of their advertising space inventories that coexist with high-quality editorial content.”
This union is due to the mission of providing a quality product and a different market share, and represents the union at the level of advertising spaces of very important media in Spain. Such as ABC, El País and La Vanguardia, among others. “In WeMass, this quality inventory will be unified and everything will be able to be marketed as a whole and not by headings,” says director Plácido Balmaseda.
With what each group contributes. They add up to 94% of the sector’s audience in Spain and will reach more than 30.4 million unique users. Programmatic purchase represents an increasing percentage in our country (30%). And it is estimated that by 2022 the figures will double. WEMASS will unify in this project all the inventory of the three groups to have a programmatic product of maximum competitiveness and quality.
Programmatic purchase represents an increasing TR Numbers percentage in our country (30%). And it is estimated that by 2022 the figures will double. WEMASS will unify in this project all the inventory of the three groups to have a programmatic product of maximum competitiveness, quality and audience.
