16) Decorate your web page . A very simple trick, but one that can reinforce branding and the brand experience for customers: add a few touches to your website to breathe a festive spirit.
17) Sell a lifestyle, not just a product . Every year, thousands of brands compete for the attention of consumers during the holidays. If you want to differentiate yourself, focus your communication on the lifestyle of your brand and not just on the products.
18) Be original. Users are saturated with advertising, so generic Christmas marketing campaigns no longer convince them. Think about how you can give your message an extra twist to stand out.
19) Get in the holiday spirit. The Christmas season is very suitable for emphasizing corporate social responsibility and charitable causes. Show customers what really matters to you and show them that you are not just concerned with sales.
20) Surprise your customers. We all expect to receive messages from companies on the same key days, so the impact is less and the competition is growing. Instead, surprise users with a message at a time when they don’t expect it.
21) Segment messages. Christmas is no excuse to send the same email to your entire database.
Follow the results in real time. Set goals for days or weeks and a contingency plan if the results are not as expected.
22) Tell a story. If you limit yourself to talking about offers, discounts and promotions, users will not remember you. Tell them your brand story and connect with them on a more emotional level.
23) Create a sense of urgency. A classic marketing trick that works great for special dates, for example, including countdown markers in your emails and other communications.
24) Coordinate your campaign in different media. All channels should show a single presentation of the same campaign, or focus on unique opportunities within a larger campaign.
25) Align campaigns and strategies. Remember that all your channels must act in a coordinated manner to meet the company’s global marketing objectives .
26) Think cross-channel. Today, users use multiple devices and receive multiple impacts throughout their customer journey. Therefore, you have to look for a broad vision and take into account the interactions between channels.
27) Create specific Google Ads for Christmas. Although they have a high level of competition, campaigns focused on keywords such as “gifts for athletes” can be very effective.
28) Use Instagram . Instagram is the fastest growing social network in recent years and also has a social ads platform integrated with Facebook, so Christmas can be a good time to reinforce your presence here.
29) Look for channels that your competition is ignoring. Pinterest, Quora, YouTube… are sites that have millions of users, but are ignored by most brands. Take advantage of them to launch your Christmas campaigns in a less saturated environment.
30) Launch yourself with Amazon Ads. Amazon’s advertising platform does not stop implementing new features and it is a very interesting niche for marketers.
31) Squeeze your email marketing . If you’ve spent the Jordan Email List whole year expanding your database, Christmas is the time to take advantage of it! Of course, keep in mind that on these dates the inboxes are full of promotional emails, so you will have to be creative with the subjects.
32) Do retargeting campaigns . Another great way to take advantage of the information about users that you have been collecting throughout the year.
Christmas marketing tips: optimization
33) Find out what you want your customers to do. The point of marketing at Christmas (and at any other time) is to get users to carry out a certain action at the lowest possible cost.
34) Do ad hoc tests. The conclusions of A/B tests at Christmas do not have to apply to other times of the year, and vice versa. For this reason, it is better to carry out microtests from the beginning of the campaign and implement the results in real time.
35) Focus on what you do best. Although it is always interesting to experiment with new options, Christmas is a period where a large part of the brand results is at stake, so it is always a good idea to focus the budget on options with guaranteed results.
36) Pay extra attention to mobile channels. Or better yet, think mobile first, then adapt to desktop.
37) Do not forget about loyalty. The icing on the Christmas marketing cake is getting users to stay with you, so look for strategies to retain them for next year.
38) Experiment with your pricing strategy. At Christmas customers are actively looking to buy, so you can risk more.
39) Do not lose sight of the global objectives. It’s easy to get TR Numbers swept up in the maelstrom and think only about the short term, but in the end December is just another month. Think about how your Christmas campaigns fit into the overall strategies.
