The best marketers always do their homework. Good planning is half the battle, and for our plans to make sense, we need to know exactly where we are. Therefore, before starting to write the marketing plan for your online campaign , my advice is to thoroughly review these three topics:
- The current situation of the brand . Sales volume, objectives, digital channels in which it has a presence, previous campaigns carried out… This is a good time to analyze our online reputation: volume of user mentions of our brand and products, media where they are produced and tone of the same.
- The competition . At the very least, you need to identify your most direct competitors and see what they are doing with their online campaigns. Thus, you will be able to know which are the tactics that work best in your sector and identify possible gaps to cover with your marketing.
- The target of your company . Who are your products and services for? What needs do they have? What are the social networks and media you use the most? In this section, it can be very useful to create a buyer persona , that is, a profile of your ideal client that answers all these questions and helps you identify with him.
2) Clearly define your goals
Another essential point of digital marketing pans is the definition of the objeives . Online campaigns can respond to very varied needs: increase the number of records in the database, improve conversions, generate awareness around a new product… so we have to be very clear about what we want and run away of the “vanity metrics” as the number of followers.
A good objective has to respond to these characteristics:
- Be in line with the global business objectives of the company . Online Luxembourg Email List campaigns are just one more part of the global marketing plan , and it is essential that the entire company is rowing in the same direction if we want to reach a successful port. Therefore, the first thing to consider is what the global needs of the company are and how we can contribute to solving them.
Analyze the situation before starting
- Be as specific as possible . An objective like “increase my brand awareness” is too generic, as it is so open to interpretation. Therefore, something like “get 4000 mentions of the brand’s products on Twitter and Instagram over the next 2 months” is much better.
- Be ambitious and realistic at the same time . Objectives that are too easy do not motivate teams to do their best. But if we set an impossible goal, it is most likely that we will get TR Numbers discouraged when we see that we are too far away. Therefore, a balance must be sought between both points. It’s also a good idea to set two or three sub-goals: the minimum, the affordable, and the ideal, for example
