1# The owner
Let’s start with the most basic: the headline. A well thought out and structured headline encourages the user to stay and learn more about our offer . On the contrary, if it is not strong enough, the user will leave and we will have lost a conversion opportunity.
A good headline should be able to grab the reader’s attention with a very clear and direct message that explains what the product or service is about and how it can help you solve your problems. The Evernote example (“Feel effortlessly organized”) illustrates this principle very well.
Some recommendations to optimize this element of your landing page:
- The headline should be as short as possible, but without sacrificing clarity . We advise that you do not have more than 20 words. As we have seen in the example above, sometimes 4 can be more than enough.
- Whenever we can or it makes sense, we recommend that the headline be in the form of a question . The brain has a natural tendency to answer direct questions, so we can take advantage of it to extract a “yes” from the user and thus start the conversion process.
- The headline is one of the most important elements when it comes to generating conversions, so give it all the necessary time. In particular, we recommend doing a few A/B or multivariate tests to see how users respond to different variants.
The images or photographs
Did you know that… the brain processes images 60,000 times faster than text?
The images on your landing page are absolutely crucial when it comes to generating a first impression, since the user receives their impact long before they have been able to read the text. Therefore, this element of your landing page must be carefully thought out to maximize its effectiveness.
To get the images on your landing page right, the first thing you should consider is who you want to target . The images that work best are those that make the user feel reflected in some way.
And in the same way, we advise avoiding hyper-used stock Central-African-Republic Email List images at all costs. You know what I mean: those photographs (and models!) that appear again and again on corporate websites. If you have to resort to image banks, try to at least use less crowded databases and do a thorough search to be minimally original.
The colors
We are all more or less aware of the impact of images on conversion, but have you given the color palette of your landing page a good review?
The chromatic ranges are of great importance due TR Numbers to their psychological and emotional effects. When a person enters your landing, the colors affect their perception of the brand. Too many bright tones could distract you, but excessively dark ones could create a feeling of boredom and make you not delve into what we have to offer.
