one of the major goals of companies in order to have greater visibility in search engines such as Google, which causes a significant impact on web traffic and the generation of new business opportunities.
There are two ways to work on positioning and it is therefore important that you start to familiarize yourself with these two concepts – SEO and SEM – to take advantage of them in your digital strategy. This article will help you to know what their Improving differences and advantages are, but above all how you should manage both SEO and SEM in joint online marketing strategies for your company.
What is the difference between SEO and SEM?
2. SEO and SEM positioning, which is better for my business?
3. Advantages of combining SEO and SEM positioning
4. Which strategy should I start with?
What is the difference between SEO and SEM?
We will start by describing what SEO is , which stands for Search Engine Optimization . It is a set of techniques that are applied to a website with the aim of improving its position in organic search results. We could summarise it by saying that SEO is the natural positioning of a website in search engines .
If you don’t know it or you’re not giving
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The concept of SEM or Search Engine Marketing
refers to the actions carried out on paid platforms to obtain greater visibility on a website. The advertiser pays for each click that an advertisement receives in exchange for appearing in the first search positions – already reserved for this type of campaigns -. We could summarise it as the paid results of the search engine .
“If you are looking for short-term results, SEM is your ally. In the medium and long term, SEO positioning is your strategy to follow.”
Organically (SEO) you don’t need to pay anything to appear well positioned in search engines, although the disadvantage is that it will cost time and effort, while with PPC (pay per click) the positioning is immediate. As soon as you invest money in campaigns to generate traffic to the website you will be on the first page of Google . Here is the big difference between SEO and SEM positioning: time. Obviously, if you want to act quickly, SEO is not the best ally in the short term because it requires time to be able to implement and optimize your website so that search engines begin to interpret your content to position it much higher.
In this case, SEM is much more objective so that you can start a campaign on the same day and attract traffic to your website.
SEO and SEM positioning which is better for my business?
it the importance it deserves within your digital strategy, stop and think about how you would like people to find the products, solutions or services your company offers when someone searches for them on Google. If you don’t appear among the first results, it means that you’re not doing something right. Be careful! It’s not worth searching for your brand, if you don’t appear with it, then you’re lost…
If you are looking for immediate results, SEO is not your strategy because you will need to optimize your website and work on the content in a precise way. This is where SEM comes into play, which will allow you to quickly appear among the first search results. But not at any price…
We come to the eternal question of what is better SEO or SEM?
To which marketing professionals usually give the same answer: it depends on what your objectives are .
If your objectives are very quantifiable in the sense that you can reach a user quickly by capturing them through a link on a form, it may be better to do a SEM campaign to prevent them from getting lost on your website, but if what you need is to reach a much broader market with searches that have a significant volume of queries each month or your business has long sales processes that need more maturation, it is better to have an SEO strategy so that in the short and medium term you can achieve improved results.
On the other hand there is the budget It is important
because for a SEM strategy the investment will depend on the competition of the keywords for which you want to position yourself in the market. Bidding for a keyword in a mature market will surely cost you much more than an SEO strategy , which although it probably won’t help you achieve your objectives in the short term, in the medium and long term it will cost you much less than a click for that keyword.
Finally you must take into account the purchasing
process of your potential client, as well as be clear about your business objectives . Studying in advance the behavior of europe cell Phone number details your potential clients in the sales funnel will help you optimize processes and generate the necessary content on your website to meet their needs or solve their problems. Define america email list the customer journey because depending on the way your client searches and the stage in which they do so, it may be useful to combine both SEO and SEM positioning strategies so that at all times the user goes to your website and not to other channels, or worse… ends up on your competitor’s website!
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Advantages of combining SEO and SEM positioning
As we have previously discussed, it is difficult to decide on one strategy or another without having a clear idea of what your company’s business objectives are. Both SEO and SEM are two essential strategies in online marketing and for this reason we will discuss the advantages of combining them.
